Join 45,000+ Amazon and Walmart operators learning how to scale smarter every week and apply strategies built from $100M+ in real brand growth.





Most sellers hit a wall after early success. Scaling from seven figures to the next $5M takes smarter strategy not just more ad spend.
The ceiling comes fast. Ads get expensive, competition stiffens, and sales flatten despite higher spend.
Even strong brands burn cash if listings, pricing, and operations aren’t optimized for profitability.
With the right playbook, sellers unlock their next $5M by scaling smarter, not harder growing faster and keeping margins strong.

Witness the brilliance of our previous projects. Our portfolio showcases the successful collaborations we've had with diverse clients across various product categories. Let our work speak for itself.

Category: Men's Clothing
16.7x
Increase in Revenue
22%
Profit Increase
When we started consulting Organic Signatures they were doing $108,000 a year in revenue on Amazon with 0% profit. They were in really bad shape! Since then, we've helped them scale to $1.8 million per year in revenue while increasing their net profit to 22%. They are now a top seller in the men's clothing category.

Category: Glucose Monitoring Patches
10%
ACoS Decrease
20%
YOY Growth
Since working with us, they have cut their Amazon related expenses in half, ACoS has improved by 10% and YOY growth has skyrocketed to 20% on Amazon. They are now comfortable in the number 1 spot in their category and will remain there as I help them launch more products in 2025 and beyond. We are playing a strategic role in helping them impact 1 million lives.
Whether you’re aiming for your first $5M or preparing to push beyond eight figures, you’ll get tailored strategies that protect margins, accelerate growth, and give your brand a competitive edge on Amazon and Walmart- joining clients that now make over $100 million in revenue on Amazon.
Jon launched his first Amazon brand in 2014 and quickly grew into a multi-brand operator. Over five years, he built five brands from the ground up, navigating every challenge sellers face today.

I scaled his portfolio to over $10M in revenue before selling for $5M in 2019. Along the way, I mastered the systems, playbooks, and profitability levers that separate sellers who stall from those who scale.

Today, through Black Label Advisor, I work directly with established Amazon and Walmart operators. I advise brands, optimize listings, protect margins, and accelerate toward their next milestone whether that’s $5M in revenue or beyond.

Got questions? We've got answers. Check out our frequently asked questions section to find valuable insights into our processes, pricing, and more. Transparency is at the core of our client interactions.
We work exclusively with established Amazon and Walmart brands already generating 7–8 figures in annual revenue. If you’ve plateaued or want to scale profitably toward your next $5M milestone, this is for you.
Most clients see measurable improvement in profitability, ad efficiency, and conversion rates within the first 90 days. Many go on to achieve 50–100% year-over-year growth.
A detailed marketplace audit, growth roadmap, and ongoing strategy sessions focused on listings, PPC performance, profitability, and positioning. You’ll walk away with a clear, actionable plan.
Pricing depends on scope and duration. Every engagement begins with a free discovery call to ensure fit and provide a transparent quote based on your goals.
No. Our strategies are built for mature brands with proven traction. New sellers will benefit most once they’ve validated their product and reached consistent monthly revenue.
Engagements are one-on-one with Jon Elder, tailored to your exact goals—whether that’s growth optimization, preparing for an exit, or improving operational performance.
Yes. Many brands begin with a short-term advisory engagement and transition into ongoing quarterly strategy retainers for continued growth support.
Simply submit the contact form. We’ll discuss your current challenges, growth goals, and what working together could look like.
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Break through stalls, protect margins, and unlock your next $5M in growth. Get tailored advice from an operator who’s built and sold brands at scale.